How to Organize Website Content

Whether you’re creating a new site from scratch or just giving your site a facelift, content on the site can be a challenge to deal with. Inevitably, there is always either too much content or not nearly enough! In this blog post, we won’t be dealing with creating...

Measuring an Awareness Campaign

Originally published on August 5, 2011 and continues to be relevant. Enjoy! As a service provider, we often have clients ask us to help them “increase awareness.” As one of the people responsible for wrapping this often undefined goal in some metrics, I’ve had to...

MotoX Ad is Brilliant Union Between Digital and Print

Have you seen this new interactive MotoX PRINT ad from Motorola? Mimicking the product’s website, the device changes color when you touch it. Here’s the link to the video for your reference: http://youtu.be/iMrZmSPpIRw Now, not only is the ad an amazing...

The NEW SEO: Now Bigger AND Smaller Than Ever!

The other day I came across a great article on Search Engine Watch. Truth be told, I happened to see the article on Jim’s screen and the headline caught my attention. At any rate, I found it to be right on point and it supports a little phrase I’ve enjoyed using the...