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Marketing Goals and Objectives – But This is HARD!

I have had many opportunities to help our client partners develop digital marketing strategies. One of the first things we require our partners to do is complete a Measurable Marketing Success workbook. It’s a pretty simple document that basically allows us to...

Digital Marketing Canvas

In a recent strategy development session with all the creative folks here, I had asked a couple of the team members to take notes for me since my whiteboarding abilities are… well, not very structured. After our session, I asked a new team member to start putting...
Setting Up Goals in Google Analytics

Setting Up Goals in Google Analytics

In the spirit of the new year, I’d love to see everyone resolve to make sure their website is working. No, I don’t mean I want to make sure you have a website that is functioning. I mean I want to make sure you’re getting value from it. I want to...