by Mark Swanson | Nov 7, 2017 | Content, Design
One of the key aspects of developing a good UX ( AKA user experience) on a website is outlining clear user paths (the series of pages that site visitors are most likely to view based on their needs and interests). One way to move people down a particular path,...
by Mark Swanson | Aug 29, 2017 | Design
Content is king. Websites should be designed to deliver content, not merely serve as pretty wrappers to drop content into. With this growing emphasis on content it’s no surprise that typography plays a major role in the user experience and is arguably the most...
by Mark Swanson | Apr 6, 2016 | Design, Inbound Marketing
If a picture is worth a thousand words, a really bad picture may be worth 10,000. Photography really matters. Probably even more than you think. The quality of the photography on your website directly relates to the perceived quality of your...
by Mark Swanson | Mar 23, 2016 | Design, Inbound Marketing
Sliders, Rotators and Carousels. It doesn’t really matter what you call them, but chances are, you know what I’m talking about. (and in case you don’t it’s the thing at the top of the website that cycles, usually unrelated,...
by Mark Swanson | Dec 3, 2015 | Design, Inbound Marketing
5 Tips to Make your Landing Pages really take off Landing pages are a key component to your Inbound Marketing Strategy, serving to convert visitors into leads while working as digital sales reps for your company 24 hours a day. The best landing pages are...
