by Paul Ferrier | Jun 28, 2018 | Sales
If a CRM is hard to use … no-one’s going to use it. Babbitt’s Sports Center had a 21st-century business that was hamstrung by some 20th-century processes. First, some background: Babbitt’s has two very different segments of their business. They...
by Paul Ferrier | Jan 25, 2018 | Content, Design, Marketing, Strategy
How do you impress a GMC truck owner? Have them drive a Ford. Ah, the classic brand rivalry that’s as good as any. If you’re reading this because you follow MINDSCAPE for our web marketing expertise, you’re wondering what in the world trucks have to do with web...
by Paul Ferrier | Nov 14, 2016 | Design, Marketing, Strategy
A new client said to me yesterday, “A website is a living, breathing thing. Not a painting.” I love it when clients get it. They are absolutely right. If you expect to produce significant results with your site by...
by Paul Ferrier | Apr 15, 2016 | Strategy
When you’re launching a startup, you have a million things on your mind: how do you connect with customers, who will you use as suppliers, and how many employees do you need? Don’t let all those other necessities distract from your most powerful marketing...
by Paul Ferrier | Apr 8, 2016 | Digital Marketing, Paid Digital, Strategy
Every time marketers get comfortable with Google’s secret sauce, the search-engine giant changes its recipe yet again. Recently, Google announced that it would remove its right-side ad spots from the SERPs (search engine results pages), which of course meant...
