MINDSCAPE DIGITAL MARKETING BLOG

Pieces of Mind: The MINDSCAPE blog

20 things we learned during INBOUND2020

NOTE: INBOUND is Hubspot’s annual conference. The conference features three days of instruction, networking, and keynote speeches from national figures (like which ranges from Bob Iger to Chrissy Teigen.) This year, instead of heading to Boston, we headed to our...

read more
Episode 40: 4 Steps to Profitable eCommerce Pt. 4 Be Agile

Episode 40: 4 Steps to Profitable eCommerce Pt. 4 Be Agile

In Episode 10 of Season 4 of our #InTheWeedsPodcast, we continue with Part 4 of our 4 Part series, where we are joined by our friend Steve Krezminski at Swarming Technologies. In this last part, we discuss being agile when building out your website and taking an iterative approach to development. In addition, Pete discusses how to use a campaign approach to marketing, while highlighting our own campaign steps as an example. We hope you enjoyed this 4 part series and Season 4, we’ll see you in Season 5!

read more
Episode 38: 4 Steps to Profitable eCommerce Pt. 2 Build a Site that Converts

Episode 38: 4 Steps to Profitable eCommerce Pt. 2 Build a Site that Converts

In Episode 8 of Season 4 of our #InTheWeedsPodcast, we continue with Part 2 of our 4 Part series, where we are joined by our friend Steve Krezminski at Swarming Technologies. In Part 2 we discuss building a site that converts, Steve shares points on how to recreate that “sales rep-like” buying experience that also adds value, and how important it is to establish credibility with your website visitors. Enjoy!

read more
Episode 37: 4 Steps to Profitable eCommerce Pt. 1 Know Your User

Episode 37: 4 Steps to Profitable eCommerce Pt. 1 Know Your User

In Episode 7 of Season 4 of our #InTheWeedsPodcast, we start with Part 1 of our 4 Part series, where we are joined by our friend Steve Krezminski at Swarming Technologies. This series consists of 4 Steps to Profitable eCommerce, with Part 1 discussing the importance of knowing your user. We start the conversation off with some questions you should ask to get to know your buyers better and finish with points to know to ensure you are delivering on the customers’ expectations. Enjoy!

read more
Episode 36: The Wonderful World of Workflows

Episode 36: The Wonderful World of Workflows

Episode 6 of Season 4 of our #InTheWeedsPodcast is a good one! Our Director of Growth, Stephan joins us to give us a full lesson into the world of workflows. We start with what they are in relation to marketing automation, followed by some of the best uses you can use workflows for. This is an information-packed episode and we hope you enjoy it!

read more
Episode 34: How to Advertise on LinkedIn

Episode 34: How to Advertise on LinkedIn

In Episode 4 of Season 4 of our #InTheWeedsPodcast, we are joined with our Client Success Manager, Laurel as she explains all the things you need to know about LinkedIn Ads. We start by highlighting the different types of LinkedIn ads, the steps to take when creating an ad, and sharing some best practices you can implement to help make your ads successful. Enjoy!

read more

Episode 29: Facebook Advertising

In Episode 2 of Season 3, we discuss the importance of landing pages, and why you need them for everything. First off we start with what exactly is a landing page and what they are used for, following with some best practices to implement and then some tips on what NOT to do with a landing page. We hope you enjoy getting in the weeds with us on this one!

read more

Episode 28: ADA Compliance within Web Design

In Episode 2 of Season 3, we discuss the importance of landing pages, and why you need them for everything. First off we start with what exactly is a landing page and what they are used for, following with some best practices to implement and then some tips on what NOT to do with a landing page. We hope you enjoy getting in the weeds with us on this one!

read more

Episode 27: User Path Planning, the First Steps

In Episode 2 of Season 3, we discuss the importance of landing pages, and why you need them for everything. First off we start with what exactly is a landing page and what they are used for, following with some best practices to implement and then some tips on what NOT to do with a landing page. We hope you enjoy getting in the weeds with us on this one!

read more

Episode 26: Integration of Technology

In Episode 2 of Season 3, we discuss the importance of landing pages, and why you need them for everything. First off we start with what exactly is a landing page and what they are used for, following with some best practices to implement and then some tips on what NOT to do with a landing page. We hope you enjoy getting in the weeds with us on this one!

read more