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Easy does it: how Sales Enablement helped Babbitt’s sell more with less effort AND improved the experience for their customers.

Easy does it: how Sales Enablement helped Babbitt’s sell more with less effort AND improved the experience for their customers.

by Paul Ferrier | Jun 28, 2018 | Sales

If a CRM is hard to use … no-one’s going to use it. Babbitt’s Sports Center had a 21st-century business that was hamstrung by some 20th-century processes. First, some background: Babbitt’s has two very different segments of their business. They...

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