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Digital Marketing Case Study for More Leads

Case study: Cornerstone University

Cornerstone University is an independent, non-denominational Christian university in Grand Rapids, Michigan. After going through a rebrand, they wanted a new site that was easier to maintain and had a more modern UI/UX.  We worked with them to create a new site with the goal of increasing application rates and enrollment, and saw great results!

541%

increase in organic visits

By improving technical and content SEO, we were able to generate more organic traffic to the site.

59%

increase in application conversion rate

We updated user paths and content to make it easier for different types of students (undergraduate, adult & graduate, seminary) to find their program, get information, and apply.

746%

increase in applications

As the site received more overall traffic and more qualified traffic, the number of applications received increased drastically. Exceeding expectations and application goals.

Award-Winning Work

Our friends at Cornerstone weren’t the only ones who loved the work we did for the site, the marketing community did as well. The new and improved site won Addy and Webby awards!

" As long as you don’t sell anything I sell, I highly recommend them."

EDDIE BABBITT, PRESIDENT | BABBITT'S POWERSPORTS

Want more leads, more sales, and more profit?

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