A veteran innovative designer in the urban fashion industry, Pelle Pelle was losing sales due to a website without mobile functionality. Concentrating on visitor needs and maximizing usability on touch screen devices has resulted in a rapid growth in traffic and sales across all devices.
in eCommerce revenue in 60 days
Pelle Pelle partnered with MINDSCAPE to create a comprehensive performance optimization strategy focused primarily on giving the Pelle Pelle website a fresh, user and mobile device-friendly design. The new optimized, responsively designed website was easy to use and navigate, improving the user’s experience and better showcasing the brand.
increase in total online revenue year-over-year
Through a better shopping experience on both desktop and mobile devices, MINDSCAPE helped Pelle Pelle increase eCommerce revenue from $100K in total online sales in 2012 to $1.2M in online sales in the first 60 days of 2015!
increase in mobile visits
Lead by the performance optimization strategy, MINDSCAPE designed a search-engine friendly, responsive design to maximize usability on touch screen devices and improve organic ranking in search engines. The strategy also focused on providing a better user experience for product searches and a more streamlined checkout process that required fewer steps before a customer could check out.
“We have worked with Mindscape for over 8 years and they have been really responsive to the needs of our organization.”
Brandon Eisentrager, Executive Director, Jandernoa Entrepreneurial Mentoring