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Digital Marketing Case Study for More Leads

Case study: Two Men and a Truck

We turned TWO MEN AND A TRUCK’s website from an afterthought to a mission critical marketing asset, surpassing trucks as the top lead source for the fastest-growing franchised moving company in the United States. During the time we led the digital marketing efforts, we helped produce record breaking double digital growth nearly every month…for over 4 years, growing from $160MM to $310MM in annual revenue.

330%
increase in average franchisee leads

Our strategy focused on increase leads through increasing traffic and conversion. As traffic increased, so did the leads. As leads turned into trucks in driveways, awareness increased, which drove more search traffic. Their amazing service and high customer satisfaction created a snowball effect that literally brought millions of new eyeballs to the TWO MEN AND A TRUCK brand and thousands of trucks in new driveways across the United States.

4709%
return on investment

Our favorite story to tell is the franchisee who wanted a guarantee of success. Our only guarantee we could offer was that we’d do our best to help him. A year later, he had more business booked in one month than he had the entire year before working with us. We were very fortunate to produce amazing results like this for a great franchise system.

“MINDSCAPE has helped me show amazing results to develop buy-in from upper management and other team members. Our team enjoys being able to see real-time, accurate data to help make better decisions.”

SARAH MILANO, MARKETING MANAGER | CAR CITY

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