Grow your Business with an Inbound Marketing Strategy
Inbound Marketing is more than just blogs and social media. So much more. A proven marketing philosophy, inbound marketing essentially means using valuable, genuinely helpful web content to not only attract the right audiences, but convert them to leads and ultimately drive sales.
How does it work?
It all starts with a solid understanding of your customer — who they are, what they need, and where they find solutions to their problems. This is not just market research, but a real understanding of the individuals who make up your audience. With your customer’s wants and needs at the center of your strategy, your inbound marketing program will then be developed to meet their needs every step along the way — whether they are just becoming AWARE of their need for a solution, CONSIDERING options and solutions, or DECIDING on the purchase to make. In stark contrast to traditional “outbound marketing,” which is overtly promotional and self-serving in nature, inbound marketing ALWAYS prioritizes helping over selling.
What does Inbound look like?
Inbound marketing can take many forms, and technically, any marketing effort by your company that is based on attracting audiences with value, rather than promotional messages.
Below are a few of the common channels marketers use with their inbound campaigns:
Whether it is a web page, a blog post or a PDF download, developing helpful web content is a key component to any inbound strategy.
Search Engine Optimization
SEO plays a large role in the success of inbound strategies, since the discovery of quality content typically relies on search engine performance.
When used to position helpful content, PPC marketing can amplify messages, and drastically increase your company’s reach.
Your social communities want to hear from you! But they don’t want generic marketing messages. Social media is an incredible channel for connecting with your buyers.
Another often misused marketing channel, email campaigns are an effective way of delivering helpful, relevant content to your audiences on their own terms.
Inbound marketing means promoting CONTENT — not products. Even traditional channels can be used to promote your valuable marketing content.
” As long as you don’t sell anything I sell, I highly recommend them.”
EDDIE BABBITT, PRESIDENT | BABBITT’S POWERSPORTS