Turning an ad campaign from a costly dud to a converting machine.
- Increase awareness
- Increase conversions
- Increase sales revenue
A tool retailer wanted to boost awareness, conversions, and sales revenue.
Great Lakes Power Tools is a national online retailer of electric tools and accessories. To spread awareness of their brand and increase sales, they launched a paid search campaign centered around a variety of their products.
- High Ad Spend
- Low Conversion Rate
- Lack of Understanding of Google Ads
GLPT wasn’t seeing the results they hoped.
The ad campaign GLPT launched simply wasn’t delivering the results they had hoped for. The cost of running ads seemed far too high for the conversions they were receiving. Being inexperienced with digital advertising, GLPT decided to get in touch with us here at MINDSCAPE to see if we could help.
- Implement a bid strategy that keeps cost down
- Create a dynamic search campaign to move quickly
- Implement a Smart Shopping campaign to increase conversions
- Share detailed reports with clients to educate them on Digital Advertising
We experimented with the campaigns and optimized them for ROAS.
With search and shopping campaigns already created, we performed a review to ensure everything was set-up correctly. We then immediately got to work optimizing the campaign for return on ad spend. We experimented with different audience segments, bid strategies, keywords, ad text, ad imagery, and more to deliver the best performing campaign possible.
- 57% decrease in ad spend./li>
- 25% increase in conversions
- 65% decrease in cost/conversion
Using our experience along with ongoing ad performance data, we helped GLPT get more from digital advertising.
Comparing the first quarter of 2022 to the first quarter of 2021, we were able to help Great Lakes Power Tools reach their goals AND address the challenges they were facing with digital advertising. Together we decreased ad spend, increased conversions, and increased the average revenue generated from a conversion. We continue to help GLPT reach new heights with digital advertising to this day.
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