Increasing sales for an innovator in urban fashion by creating a great mobile user experience.
- Develop mobile functionality
- Refresh design for usability
- Increase web sales
An innovative, veteran designer in the urban fashion industry needed to stay innovative in the digital world.
Pelle Pelle was losing sales due to a website without mobile functionality. We came to help create a comprehensive performance optimization strategy focused primarily on giving the Pelle Pelle website a fresh, user and mobile device-friendly design.
- Low web user base and traffic
- Poor website usability
- Low search engine visibility
Pelle Pelle learned how easy it is to fall behind in the digital world before they had to find out the hard way.
A lack of mobile functionality and a poor user experience on their website meant worse things for Pelle Pelle than only missed sales opportunities. Their non-functional mobile site led them to having very few established users, low traffic, and low visibility in search engines. Unless dealt with immediately, reversing these trends can become more and more difficult.
- Enhance user experience through mobile functionality
- Develop a fresh design that maximizes usability
- Increase search engine results organically through web traffic and SEO
Pelle Pelle was still serving the classic designs they always had, we just had to give their sales model a push towards the digital age. With mobile functionality and a fresh web presence, we saw a huge opportunity for Pelle Pelle to speak to audiences they never reached before and to strengthen the relationships with the people that already trusted them to deliver a great product. Beyond that, we used data-driven strategies to enhance the product search, checkout process, and user experience. As long as eyes were on the new site, Pelle Pelle believed the clothes could do the rest of the talking.
- 1.2MM in eCommerce revenue in 60 days.
- 1100% increase in revenue year-over-year.
- 442% increase in mobile visits.
By creating functionality on mobile and enhancing the user experience, Pelle Pelle opened themselves up to new markets – and sales followed.
Pelle Pelle knew they had a great product. They let us come in with the knowledge and tools to get that product seen and sold to more people than ever before, in a more effective way than ever before.
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