Marketing Automation
Awareness
Awareness: The customer experience journey begins with a user becoming aware of your brand. Tactics like SEO, PPC, and social media marketing can help you spread awareness of your brand and drive traffic to your website.
Acquisition
Acquisition: Once a user is familiar with you and begins visiting your website, you need to make sure they have a clear path to making contact with you. That could take the form of a content offer such as an ebook, quiz, or guide or could be something simple like a contact form.
Activation
Activation: After a user becomes a lead, you need to help them along in their buying journey by providing them with answers to any questions they may have or any information they may need about your products or services. Things like email nurture campaigns, lead segmentation, and personalization can help you here.
Revenue
Revenue: Once a lead has all of the information they need to make their decision, how can you ensure they choose your business? Case studies, cart-abandonment campaigns, and competitor comparisons are great tactics to employ at this stage.
Retention
Retention: The journey doesn’t end after your user becomes a customer. You need to focus on retaining your users via personalized content, deals and discounts, and other re-engagement tactics.
Reputation
Reputation: Even after someone has become a loyal customer, their journey isn’t over. To make them advocates for your brand, you need to show them you care about their opinion and are willing to make changes to improve their experience. Things like review solicitation campaigns and loyalty programs are great for this stage.
Hover over the circle/label to learn more about each stage.
Click each circle/label to learn more about each stage.
Outcomes
- Increase in Email Traffic
- Increase Conversion Rate
- Increase Sales
- Increase Repeat Customers
- Decrease in Sales Cycle Length
- Decrease in Service Time
- Improved Reputation
Timeline to Results
Once implemented, marketing automation can have an immediate impact on your business.
This tactic pairs well with:
Email Marketing
Automate email sends to nurture leads, engage customers, and solicit reviews without ever having to manually trigger/send them.
Sales Enablement
Get the most out of marketing automation by investing in sales enablement tactics such as live chat, conversion routing, personalized sequences, lead scoring, and more.
Lead Nurturing
Marketing automation allows for all kinds of lead nurturing tactics such as confirmation and follow-up email sends, personalization, segmentation, and more.
Deliver the right message at the right time with marketing automation.
When clients come to us seeking more sales, they are usually focused on getting more potential customers in the door via paid advertising or an improved landing page. What many miss is the opportunity for nurturing current leads into customers and current customers into repeat buyers. Why? They don’t have the human resources available to follow up with every lead, they don’t have the contact segmentation to know when or how to follow up with a lead, and they don’t have a record of their customers’ history with their organization so they don’t know how to get them back in the door.
All of those problems can be solved with three simple letters: C.R.M. And we can help you not only find the right one for you, but initiate set-up, perform training, and even populate the CRM with assets such as email nurture campaigns, landing page templates, sales pipelines, and more.
CRM Implementation
Get started on HubSpot CRM, migrate your current data, lists, and processes, and receive team training.
Workflows and Automation
Create workflows to automate email sends, change lead properties, create sales deals, and more.
Email Template Design
Design branded email templates to engage leads and customers alike and increase conversion rates, customer retention, and your reputation.
Process Audit
Receive an audit of your current processes with a strategy for improvement.
Marketing Automation Pricing
Pricing for marketing automation varies based on the type of automation you’d like implemented, the tools you currently have in place, and the overall scope of automation you’d like to create.
Marketing Automation
Improve efficiency and deliver a better experience to your customers by automating simple processes such as email sends, contact property updates, lead segmentation, and more.
Starting at $500
Pricing may vary depending on your needs. Please contact MINDSCAPE for an exact quote.
Ways to Engage with MINDSCAPE
Like all of our services, we can help you with marketing automation as part of an ongoing retainer engagement, as a one-off project, or we can provide on-demand tactical support.
Retainer-based Engagement
Ongoing partnerships designed to identify, pursue, and achieve long-term goals and enhance your overall customer experience.
Project-based Engagement
Fixed-scope projects led and executed by the MINDSCAPE team. Perfect for those who have a need for a siloed strategic examination, assessment, audit, report, or asset creation without being bound to an ongoing engagement.
Tactical Engagement
Fixed or ongoing engagements, that are led by your team. Ideal for those who have internal strategy and management, but need some assistance with execution.
Celebrating 20 Years
ABOUT MINDSCAPE
We may call ourselves a digital marketing agency to appease the SEO gods, but digital marketing doesn’t fully encompass what we do. We aren’t just focused on creating beautiful websites or enticing ads. We aren’t just focused on sales revenue or ROI. We go beyond that to help our clients create longterm, positive change for their businesses. We help them create customer experiences that don’t just deliver results, but make their lives easier.
Request a Quote.
If you’re interested in one or more of our services, you can request a quote by clicking the button below. If you aren’t sure what services would have the biggest impact for your business, we’d more than happy to talk through your goals with you.
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