Driving Local Awareness and In-Store Traffic Through a Cleaner Digital Strategy
Grand Rapids, Michigan
Goals
- Modernize Rejuv’s digital presence
- Increase awareness and adoption of their Drop-Off & Pickup Laundry Service
- Strengthen local search visibility
- Drive measurable increases in foot traffic and average order value
- Create consistent, high-quality brand visuals to support long-term marketing efforts across web, social, and paid media
A Digital Spin Cycle for Real Business Growth
Rejuv set out to modernize their brand presence and drive greater adoption of their newly launched Drop-Off & Pickup Laundry Service. They needed a website that clearly communicated their offerings, stronger visibility in local search results, and compelling visuals that reflected the clean, modern experience customers find in their stores.
Beyond awareness, the primary goals were to increase in-store foot traffic, boost order volume, and raise average order value through more effective marketing. With a focus on consistency, clarity, and measurable growth, Rejuv partnered with MINDSCAPE to create a cohesive strategy that would elevate their brand and drive meaningful customer action.
Challenges
- Outdated website lacking clarity, modern UX, and strong local SEO visibility
- Limited brand imagery to showcase the clean, modern in-store experience
- Inconsistent marketing assets across web, ads, and social
- Low awareness of new Drop-Off & Pickup Laundry Service
- Paid media efforts not yet optimized for conversions or local foot traffic
- Difficulty driving measurable increases in store visits and order volume
A Laundry List of Challenges
Rejuv Coin & Card Laundries is a longstanding local laundromat brand with a loyal customer base — but their digital presence didn’t reflect the modern, clean, community-focused experience customers found inside their stores.
With the launch of their Drop-Off & Pickup Laundry Service, Rejuv needed a refreshed website, stronger visual storytelling, and a paid media strategy built to drive measurable foot traffic and service demand. They partnered with MINDSCAPE to create a digital foundation that would elevate their brand, streamline customer journeys, and increase usage of their new laundry services.
Solutions
- Updated and modernized the Rejuv website to improve usability and local SEO
- Strengthened search visibility through targeted on-page and technical optimizations
- Conducted an on-site photoshoot to capture clean, modern, high-quality brand imagery
- Created a full suite of marketing assets (digital ads, social graphics, and print materials)
- Launched and optimized paid media campaigns to increase awareness and drive store traffic
- Developed messaging and visuals to promote the new Drop-Off & Pickup Laundry Service
How We Helped Rejuv Clean Up Online
To elevate Rejuv’s digital presence and strengthen customer engagement, MINDSCAPE executed a multi-tiered strategy that combined web updates, SEO enhancements, high-quality visuals, and performance-focused advertising. We began by modernizing the website and improving its search visibility, ensuring customers could easily find locations, understand services, and book appointments.
A branded photoshoot provided fresh, authentic imagery to better represent Rejuv’s clean, welcoming environment across all channels. Our team then developed cohesive creative assets for digital advertising, social media, and in-store promotions, giving Rejuv a consistent visual identity.
Finally, targeted paid media campaigns helped drive foot traffic, increase orders, and expand awareness of their premium laundry services. Together, these efforts created a strong digital foundation designed to convert interest into real-world action.
Results
- +1028% increase in sessions as a result of on-page SEO optimization
- +6472% increase in in-store foot traffic driven by geo-targeted paid media
- +329% increase in phone calls
Spinning Up More Traffic, More Orders, More Growth
Following the launch of the updated digital experience and advertising strategy, the brand saw a +1028% increase in sessions, +6472% increase in in-store foot traffic and +329% increase in phone calls
Their new visual assets improved engagement across social channels, while consistent messaging and better search visibility helped Rejuv attract more local customers. Together, these results highlight how a cohesive, customer-focused digital strategy can drive real-world growth for service-based businesses.
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