Portfolio
Babbitt’s Powersports Websites
Client: Babbitt’s Powersports|What We Did: Information Architecture, UX Design, Dev, HubSpot, Paid Management
Shifting Focus to Parts: A Modern Redesign for Babbitt’s Powersports
In the redesign of Babbitt’s Powersports and its 10 brand partshouses, the emphasis was on shifting focus to parts on the homepage, enhancing visibility and accessibility. We created a visually striking and modern interface that enhances the user experience, positioning Babbitt’s as a leader in the powersports industry. The updated design not only modernized the websites but also provided a cohesive brand identity across all sites, ensuring the user could seamlessly navigate to the parts they need.
01 | Simplified Hero W/ Parts Focus
02 | Partshouse Homepages
03 | Mobile
04 | Interior Pages
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