1. Inbound Leads are 61% Cheaper than Outbound Leads
But we’re guessing you don’t. When you spend money on marketing, you want it to come back to you — with interest. That’s exactly what Inbound Marketing provides. According to a Business2Community infographic, Inbound leads are 61% cheaper than Outbound leads. In other words, you spend less money to gain each lead, which means you can divert that cash to other (money-making) pursuits.
2. 44% of Shoppers Start with a Search
Your customers act the same way. They don’t want to buy a product off the shelf or purchase a serivce unless they know how much it costs, what its features are, and whether it has gotten good reviews. All this focus on search makes Inbound Marketing king, especially since 44% of shoppers begin the buying journey with a simple search.
3. 80% of Business Buyers Prefer Content to Ads
You probably hold a similar view. Ads are intrusive, noisy, and distracting. Content offers real value, which makes it indispensable if you want to gain market share. Since Inbound Marketing is based on content, it’s the perfect place to start.
4. 60% of Your Competitors Have Already Started
But don’t worry, since the number of marketers using inbound hovers at around 60 percent, you can launch your own inbound campaign and start making up the difference. Creating blog content, connecting with your prospects via email, and engaging with your audience on social media can all have a tremendous impact on your market reach.
Now that you’re equipped with the facts, it’s time to give Inbound Marketing a shot. We’re here to answer all your questions and help you navigate through these waters, so request a consultation today.