Mobile is convenient.

Mobile is there with us, no matter where we are or what we do. We don’t have to be sitting at home or in the office or in a coffee shop where our laptops are plugged in. Our world is outlet-less, whether we’re in a meeting or on the bus or walking downtown. In the past, mobile was the future. It is now the present.

So what does your mobile content look like? Is it easily navigational? Is content clear and distinct, or does it get jumbled or lost?

Jumbly content is not fun for anyone. So how can you ensure your content is up-to-snuff?

Improve. Making content mobile just like your customer improves traffic. Because you’re available and with the customer while they wait to cash their check at the bank or as they play with their kids at the park, your site will acquire more hits, purchases and recommendations. Drive traffic to other parts of your site by providing links. You will witness improved conversions and better business overall. Cater to the needs of your website visitor and you will reap the return on investment.

Engage. A clear, attractive mobile site will keep customers on your page longer. Text should be readable and interesting. Imagery should be clear and align with appropriate text or captions. Most importantly, interact with your consumer. This is your opportunity to use graphics and video in a way that it never has been used before. Check out this video to get Corning’s take on catering to customers in our evolving world.

Simplify. Keep the quantity of pages at a minimum. It’s easy to get lost in a site that has a sea of pages. Especially when using a mobile device confusion could lead to frustration, which results in the consumer leaving your site. Make sure your media is visible and accessible by following the chart below, set up by DLNA.

Table 2. DLNA Media formats for Mobile/Handheld Devices
Media FormatsRequired Formats SetOptional Formats Set
VideoMPEG4 AVC (AAC LC Assoc Audio)VC1, H.263, MPEG4 part 2, MPEG2, MPEG4 AVC (BSAC or other for Assoc. Audio

Test. NEVER launch a site without testing. Just as different browsers – Chrome, Firefox, Safari and Explorer – act differently from one another, the operating systems for iPhone, iPad and Android browsers may not show your site exactly as expected. If you don’t own an iPad, can help you see your site through iPad users’ eyes. Look for ease of navigation, readable font size, appropriateness of content layout and optimized graphics.

When these look perfect on all mobile devices, you’re ready to reap the benefits of launching. Expect great results from your new mobile platform!