Expertise

Improving Website Experience

Improving your website starts with understanding your user.

Creating an incredible website experience begins with your users. Why are they coming to your website, what goal/s are they trying to accomplish, what challenges are standing in their way, what information do they need to move forward in their buying process?

Not only can we help you answer these questions, but we can assist you in creating a website that seamlessly guides users to their goal. Whether they are looking to purchase a product, sign up for a service, enroll in a program, or donate to a cause, we can help you ensure that they achieve it through your business.

Free Website Grader!

This powerful (but free) tool evaluates your website based on performance, SEO, mobile experience, and security in seconds and tells you how to improve it.

Grade Your Site Now!

We do it all.

When it comes to websites, we really do it all. We can help you adjust your current website, build a new website, or simply provide you with recommendations for improvement that your team can execute on. Our expertise covers a wide range of capabilities but below is a comprehensive list of our most sought-after services for website improvement.

Strategy

Strategy

  • Identify Goals
  • Create Buyer Personas
  • Quantitative Review
  • Qualitative Review 
  • SEO Audit
  • Keyword Research 
  • Competitive Analysis
  • Map Out Ideal User Paths 
  • Assess Current Sitemap 
  • Marketing + UX Recommendations

Strategy

Content Writing

  • Perform Content Strategy
  • Write New Website Pages
  • Edit/Rewrite Current Pages
  • Adjust Old Pages to Match New Templates 
  • Search Engine Optimization 
  • Form Notifications and Confirmations
  • Lead Nurture Emails

Design

Design

  • Re-Branding
  • Site Map Implementation
  • Wireframe Design
  • Page Template Design
  • Photo/Videoshoot 
  • Iconography/Graphic Design
  • Web Style Guide Creation 
  • Establish Fonts
  • Establish Brand Colors

Development

Development

  • Screen Size Optimizations
  • Speed Testing and Optimization
  • Image Optimization
  • Form Creation and Routing 
  • Page Template Building
  • Functionality Testing
  • 404 Page Set-up
  • Redirect Set-up 
  • Plug-in/Integration Recommendations

Reporting

Reporting

  • Hot Jar Implementation
  • Google Search Console Implementation
  • GTM Implementation
  • GA/GA4 Implementation
  • Account Creation
  • Account Set-up 
  • Goal and Event Implementation
  • Performance Dashboard Creation
  • Ongoing Reporting 

Automation

Integration/Automation

  • Software Integration 
  • Form Notification 
  • Form Confirmation
  • Workflow/Pipeline Creation
  • Email Automation
  • List Automation
  • Task Automation
  • Contact Man
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“I would absolutely recommend MINDSCAPE. They are a supremely dedicated team, laser focused on results. I interviewed seven similar agencies for our digital marketing and MINDSCAPE came out on top. They did not disappoint.”

Jeremy Schellie, Marketing Manager at EPS Security

Improving your website might be easier than you think.

Whether you are looking to make small updates to your current website or are looking to create an entirely new one, our general process will go something like this. 

1.

Strategy

Before we start work on your website, we’ll research your business so we have a thorough understanding of your audience, your business, and your current website performance.

2.

Content Writing

Using our website strategy, we will identify new pages that could improve your website experience, as well as current pages that should be re-written or revised.

3.

Design

With ideal user pathways in mind, we’ll recommend new design templates for your website. We can design these or provide your team with strategy recommendations so they can execute the work.

4.

Development

Once designs are complete and have been reviewed, we can assist you in bringing them to life with website development.

5.

Analytics

Once your site is complete, we can provide recommendations for tracking or set-up appropriate tracking for you using tools such as Google Analytics, Google Tag Manager, Google Search Console, Hotjar, and more.

6.

Ongoing Reporting

Once your site has launched, we can provide ongoing reporting at a cadence that works for your team so you can be sure your website is performing well.

Trusted by more than a thousand brands, large and small.

Ready to kick off your growth journey?

At this point you know we help brands large and small across the United States get better results from their digital marketing. Let’s see how we can help you. Use any of the following ways to get in touch with us:

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  • Free Digital Assessment

    First, we'll look at your performance.

    Answer 9 simple questions about your needs and current approach. In minutes, we'll share the opportunities we see for your business.

    Then, we'll look at your current site.

    This powerful (but free) tool evaluates your website based on performance, SEO, mobile experience, and security in seconds and tells you how to improve it.