Building traffic and leads for a hardworking composite decking manufacturer.
- Increase brand awareness
- Increase leads attributed to the website
- Increase top line revenue
A composite decking company was tired of being walked on.
Armadillo came to MINDSCAPE because their current website wasn’t performing. Their product, composite decking, competes against better known brands like Trex, TimberTech, and Fiberon. They didn’t get much traffic, and the traffic that they did acquire did not result in increased leads.
- Competing against much larger brands
- Poor conversion rate
- No lead nurture process
Armadillo’s site looked great, but its performance didn’t.
Armadillo’s website had a great presentation layer: strong product images and attractive typography. It didn’t have opportunities for conversion or content aimed at key stages in the buyer journey.
- Create and expand content for every stage of the buyer journey
- Create interactive tools to assist our target audience
- Integrate marketing automation
Add robust content and provide valuable information to key audiences.
We gradually expanded the quantity and quality of our onsite content, creating a blog with articles focused on planning, building, and maintaining a composite deck. We created calculators for determining cost and materials, and we added an inspiration gallery filled with beautiful, user-generated images of Armadillo Composite decking.
- 196% increase in site visitors
- 163% increase in sessions
- 500% increase in organic traffic
- 4300% increase in leads
By making content king, we helped increased traffic, leads, and business growth.
Our relentless focus on content has improved the quantity and the quality of traffic to the website, while our numerous opportunities for conversion have resulted in an exponential increase in leads — including high-quality leads of homeowners in the consideration phase of building or buying a new deck.
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