Case Study | Cornerstone University

+541%

increase in organic visits

+59%

increase in application conversion rate

+746%

increase in applications

01 | Goals

Goals

Modernize UI/UX
Easily maintainable by any employee
Increase application rates and enrollment

Create a modern website that is easy to manage and update.

Cornerstone University is an independent, non-denominational Christian university in Grand Rapids, Michigan. After going through a rebrand, they wanted a new site that is easier to maintain – with the ability to update and stay on trend with a modern UI/UX. We worked with them to create a new site with the goal of increasing application rates and enrollment, and saw great results!

02 | Challenges

Challenges

Difficult navigation
Low traffic and lacking SEO
Poor application rates

An outdated UI/UX lead to a frustrating experience for potential applicants.

Cornerstone came to us with a website that had highly outdated UI/UX and a design layout that was frustrating, unappealing, and difficult to navigate. This was driving away traffic and they had little SEO framework to bring more in. On top of that, the traffic they did have was not applying at the rate they’d like to see.

03 | Solutions

Solutions

Reimagine navigation, create intuitive paths to guide students to the right academic program.
Modernize UI/UX with a focus on ease of maintenance.
Improve technical and content SEOs to generate organic traffic.

Cornerstone knew their website was not up to current standards, we helped them get ahead of the curve.

A clunky, frustrating UI/UX is simply not acceptable. We worked with Cornerstone to create a new website – a modern website that would be easy to modify and keep up with current trends. We redesigned the navigation in a way that made conversion paths clear for the user and encouraged them to keep moving forward. With a website Cornerstone was now proud of, they shifted their focus to creating keyword-focused content and optimizing the website for search engines.

04 | Results

Results

541% increase in organic visits
59% increase in application conversion rate
746% increase in applications

By modernizing their UI/UX and focusing on SEO, Cornerstone saw drastic increases in web traffic and application rate.

With their new UI/UX, Cornerstone’s web presence reached levels they had never seen before. SEO certainly aided in guiding traffic to the site, but their increase in conversion rate exceeded all expectations and goals for their redesign.