Increased leads and revenue through higher brand visibility

• Increased traffic
• Increased leads
• Increased revenue

From Overwhelmed to Overachieving.
Domico Med-Device’s Marketing Makeover.

Domico Med-Device, with a small marketing team led by a dedicated but overwhelmed Marketing Director, partnered with MINDSCAPE to enhance their digital marketing efforts. Recognizing the need for specialized expertise, they sought our services in Paid Ad Management, Search Engine Optimization, and HubSpot Implementation and Support. Our goal was to help Domico Med-Device increase their online visibility and effectively grow their traffic, leads, and revenue. Through our partnership, we provided the necessary support and expertise, enabling their marketing director to extend her capabilities and achieve significant improvements in their digital marketing outcomes.

• Lean team
• Finite budget
• Limited of HubSpot expertise

Overcoming Challenges: A small team, a finite budget, and a trio of platforms.

In our collaboration with Domico Med-Device, we encountered several notable challenges. The marketing team, consisting of just one dedicated individual, was tasked with managing three complex platforms: Google Ads, a Shopify-based e-commerce site, and the HubSpot CRM for marketing automation. Operating within these constraints and a finite budget required prioritizing impactful strategies that could deliver the best returns. Moreover, limited in-house expertise with HubSpot necessitated comprehensive support and training from our side. Despite these hurdles, our partnership was strategically focused on maximizing every resource, enhancing Domico’s digital marketing efforts, and building their capabilities to foster sustained growth.

• Paid ad management services
• SEO services
• HubSpot Training and Support

Reaching new heights with a comprehensive digital approach.

MINDSCAPE’s approach to enhancing Domico Med-Device’s digital marketing strategy was comprehensive, structured around three key components. First, our SEO services aimed to increase both the quantity and quality of top and mid-funnel traffic, ensuring a steady flow of potential customers discovering Domico Med-Device online. Second, our paid ad management services were targeted to attract more mid and bottom of the funnel traffic, designed to capture the interest of potential customers closer to making a purchase decision. Finally, we provided extensive HubSpot training and support to effectively expand the capabilities of their existing marketing team without the need for additional headcount. This multifaceted strategy was crafted to optimize each stage of the customer journey, driving better results through targeted efforts and enhanced team efficiency.

• Sessions +215%
• Engaged sessions +166%
• Leads +500%
• Revenue up +100%

Increased Visibility leads to Increased Velocity.

In less than six months, our strategic partnership with Domico Med-Device has yielded remarkable results across all key performance indicators. Website sessions have more than tripled, showing an impressive increase of 215%, while engaged sessions have surged by 166%, indicating that not only more, but also more relevant visitors are interacting with the site. The effectiveness of these interactions is further underscored by a staggering 500% increase in leads generated, demonstrating the successful capture and nurturing of potential customers. Most notably, these enhanced marketing efforts have directly contributed to doubling reve the company’s e-commerce revenue, with a 100% increase. This substantial growth highlights the effectiveness of an integrated marketing approach and a strong partnership.

Schedule a meeting to talk about your project with Amanda Brand.