Digital Advertising
Awareness
Awareness: The customer experience journey begins with a user becoming aware of your brand. Tactics like SEO, PPC, and social media marketing can help you spread awareness of your brand and drive traffic to your website.
Acquisition
Acquisition: Once a user is familiar with you and begins visiting your website, you need to make sure they have a clear path to making contact with you. That could take the form of a content offer such as an ebook, quiz, or guide or could be something simple like a contact form.
Activation
Activation: After a user becomes a lead, you need to help them along in their buying journey by providing them with answers to any questions they may have or any information they may need about your products or services. Things like email nurture campaigns, lead segmentation, and personalization can help you here.
Revenue
Revenue: Once a lead has all of the information they need to make their decision, how can you ensure they choose your business? Case studies, cart-abandonment campaigns, and competitor comparisons are great tactics to employ at this stage.
Retention
Retention: The journey doesn’t end after your user becomes a customer. You need to focus on retaining your users via personalized content, deals and discounts, and other re-engagement tactics.
Reputation
Reputation: Even after someone has become a loyal customer, their journey isn’t over. To make them advocates for your brand, you need to show them you care about their opinion and are willing to make changes to improve their experience. Things like review solicitation campaigns and loyalty programs are great for this stage.
Hover over the circle/label to learn more about each stage.
Click each circle/label to learn more about each stage.
Outcomes
- Improve Brand Awareness
- Increase Impressions
- Increase Paid Traffic
- Increase Conversion Rate
- Increase Sales
- Increase Revenue
Timeline to Results
You can expect to see digital advertising results immediately, though optimizing campaign performance can take up to 90-days.
This tactic pairs well with:
Website Design
Convert leads at a higher rate with a well-designed, strategic landing page.
SEO
Begin driving organic traffic to your website so you don’t have to invest as much in paid advertising in the future.
Marketing Automation
Automate lead nurture campaigns to convert digital advertising leads into paying customers!
Measurable Results. Proven ROI.
Digital advertising is a difficult beast to get the hang of. It seems like everyone has given it a try, everyone knows they should be doing it, but not very many people actually know how. Our paid media specialists are some of the best in the industry, spreading your brand name wide and far for awareness campaigns and producing massive ROI on conversion-oriented campaigns. Regardless of where you are in the digital advertising process or what channels you may need to employ, we can help you build an advertising network that delivers incredible, measurable results for your company.
Campaign Ideation
We can hold an ideation session with your team to determine the best combination of messaging, visual assets, channels, and budget to help you reach your goal.
Account Creation
We will walk you through account creation and set-up for Google Ads, Facebook, Linkedin, Choozle, and more.
Asset Creation
We can help you create beautiful assets from ads to landing pages to email nurture campaigns.
Ongoing Management
We can provide ongoing management after launch to continuously improve ad performance.
562% return on digital advertising investment.
See how we helped Bumblebee Ice Cream achieve a 562% return on their digital advertising investment.
Digital Advertising Pricing
Our prices may vary based on channels used, the number of ads created, the need for account creation/set-up, and whether or not you’d like recurring management and reporting.
Digital Advertising Campaigns
Create the perfect digital campaign for your budget, audience, and goals with the help of the MINDSCAPE team.
Starting at $1,000/month
Prices may vary depending on your needs. Please contact MINDSCAPE for an exact quote.
Ways to Engage with MINDSCAPE
Like all of our services, we can help you with digital advertising as part of an ongoing retainer engagement, as a one-off project, or we can provide on-demand tactical support.
Retainer-based Engagement
Ongoing partnerships designed to identify, pursue, and achieve long-term goals and enhance your overall customer experience.
Project-based Engagement
Fixed-scope projects led and executed by the MINDSCAPE team. Perfect for those who have a need for a siloed strategic examination, assessment, audit, report, or asset creation without being bound to an ongoing engagement.
Tactical Engagement
Fixed or ongoing engagements, that are led by your team. Ideal for those who have internal strategy and management, but need some assistance with execution.
Celebrating 20 Years
ABOUT MINDSCAPE
We may call ourselves a digital marketing agency to appease the SEO gods, but digital marketing doesn’t fully encompass what we do. We aren’t just focused on creating beautiful websites or enticing ads. We aren’t just focused on sales revenue or ROI. We go beyond that to help our clients create longterm, positive change for their businesses. We help them create customer experiences that don’t just deliver results, but make their lives easier.
Request a Quote.
If you’re interested in one or more of our services, you can request a quote by clicking the button below. If you aren’t sure what services would have the biggest impact for your business, we’d more than happy to talk through your goals with you.
