Improving Lead Generation
Increase the quality and quantity of your leads.
When looking at the performance of lead generation tactics, many people tend to focus on the quantity of leads their business is getting. But improving lead generation isn’t just a matter of increasing your number of leads. In fact, getting more leads can be a bad thing if the quality of the leads is poor and your team wastes time talking to people that aren’t likely to convert into paying customers.
At MINDSCAPE, we know that opportunities to improve lead generation happen throughout the end-to-end customer experience you’re providing, so we ask questions like:
- Are you getting enough traffic to support your lead goals?
- Where is your traffic coming from?
- Is the traffic you are getting, the right type of traffic?
- Is your landing page converting at a high enough rate?
- How can we adjust our landing page to improve conversion rate?
- Are we getting high quality leads?
- What is our process for following up with and nurturing leads into customers?
These questions, among others, allow us to identify potential breakdowns in your lead generation process so we can focus on improving the pieces that actually need work.
We can help you with everything from digital advertising to landing page design and development, to automation and workflow creation.
- Paid Advertising
- Social Media Marketing
- Email Marketing
Improve Lead Conversion Rate
- Landing Page Creation
- Form Creation
- User Path Adjustments
- Navigation Adjustments
- Content Creation
- Website Design
- Website Development
- Pop-up Design
- Poll Design
Improve Close Rate
- CRM Implementation
- Workflow & Automation
- Form Notification & Confirmation
- Nurture Email Creation & Automation
We’ll meet with you to hear about your overall business goals and your goals for this campaign. If you are unsure of what your goals should be, we can help you determine good benchmarks based on your current performance, audience size, offering, etc.
Strategy & Planning
Once we have a firm understanding of your goals, we will determine the best way forward. Depending on your needs, this could include any number of recommendations from launching a paid search campaign to updating your current website to improve user experience.
Once we have a solid plan in place and we are all in agreement on the appropriate way forward, we will begin executing the plan.
We will report on our work to determine what is working, what isn’t, and how to continuously improve lead generation for your company.
Based on the data we review in our reports, we will recommend ongoing adjustments to improve lead generation.
Ready to kick off your growth journey?
At this point you know we help brands large and small across the United States get better results from their digital marketing. Let’s see how we can help you. Use any of the following ways to get in touch with us:
- Fill out the form
- Start with our free digital assessment
- Schedule a meeting with Amanda Brand, VP
- Call us: 616-818-7100