Microsoft Advertising (we still think of it as Bing Ads) is an ad platform that provides pay-per-click advertising for the Bing, Yahoo!, and DuckDuckGo search engines. While it doesn’t have the reach of Google, tens of millions of users use its supported search engines each day. Many of our clients use Bing Ads to extend their advertising beyond Google’s platform.
- Lower CPC rates
- Ad scheduling
- Automated bidding
- Import Google Ads campaigns
- Different audience makeup than Google (skews older)
Businesses that want to expand their CPC reach
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