Website Design & Development
More than just a fresh coat of paint.
Many website design companies only focus on improving the visual layer of your website, and while that is certainly important, improving just the visual layer likely isn’t going to lead to an improvement in performance. At MINDSCAPE, we focus on creating a website that will guide users effortlessly through their buying process so you can get more traffic, more leads, and more customers without having to go out there and get them yourself.
Strategy
Before we start work on your website, we’ll research your business so we have a thorough understanding of your audience, your business, and your current website performance.
Content creation
Using our website strategy, we will identify new pages that could improve your website experience, as well as current pages that should be re-written or revised.
Design
With ideal user pathways in mind, we’ll build out the most useful design templates for your website, making them easy for your team to edit and revise if needed.
Development
Once our designs are complete and have been reviewed and approved by you, we will bring them to life with website development, being sure to optimize them for all screen sizes.
Analytics
Once your site is complete, we will help you implement proper tracking using tools such as Google Analytics, Google Tag Manager, Google Search Console, Hotjar, and more.
Ongoing reporting
Once your site has launched, we can provide ongoing reporting at a cadence that works for your team so you can be sure your website is performing well.
So, what does it all look like?
Strategy
- Identify Goals
- Create Buyer Personas
- Quantitative Review
- Qualitative Review
- SEO Audit
- Keyword Research
- Competitive Analysis
- Map Out Ideal User Paths
- Assess Current Sitemap
- Marketing + UX Recommendations
Content creation
- Perform Content Strategy
- Write New Website Pages
- Edit/Rewrite Current Pages
- Adjust Old Pages to Match New Templates
- Search Engine Optimization
- Form Notifications and Confirmations
- Lead Nurture Emails
Design
- Re-Branding
- Site Map Implementation
- Wireframe Design
- Page Template Design
- Photo/videoshoot
- Iconography/ Graphic Design
- Web Style Guide Creation
- Establish Fonts
- Establish Brand Colors
Development
- Screen Size Optimizations
- Speed Testing and Optimization
- Image Optimization
- Form Creation and Routing
- Page Template Building
- Functionality Testing
- 404 Page Set-up
- Redirect Set-up
- Plug-in/Integration Recommendations
Reporting
- Hot Jar Implementation
- Google Search Console Implementation
- GTM Implementation
- GA/GA4 Implementation
- Account Creation
- Account Set-up
- Goal and Event Implementation
- Performance Dashboard Creation
- Ongoing Reporting
Integration/Automation
- Software Integration
- Form Notification
- Form Confirmation
- Workflow/Pipeline Creation
- Email Automation
- List Automation
- Task Automation
- Contact Management
Our Work
Armadillo Decking
LEAD GEN, UX DESIGN, DEV
EPS Security
UX Design, Dev
Ready to kick off your growth journey?
At this point you know we help brands large and small across the United States get better results from their digital marketing. Let’s see how we can help you. Use any of the following ways to get in touch with us:
- Fill out the form
- Start with our free digital assessment
- Schedule a meeting with Amanda Brand, VP
- Call us: 616-818-7100
