Transforming Signature Streetscapes’ digital presence for greater engagement and growth.

Signature Streetscapes came to MINDSCAPE looking to work with a trusted partner to help deliver on their marketing plans which included consistent social posting, a strong SEO and paid ads approach. Their online presence had opportunities for improvement, particularly in creating a more cohesive strategy to drive traffic and conversions. While previous brand awareness efforts had potential, they weren’t fully capitalizing on opportunities to stand out in the competitive market. Addressing these areas would help the company maximize its ability to convert website visits into sales.

To solve the challenges faced by Signature Streetscapes, MINDSCAPE implemented several key strategies. This included conducting an in-depth audit of paid accounts and sales processes, followed by actionable recommendations and setup for HubSpot to streamline operations. We also carried out a thorough SEO audit, providing guidance to improve search visibility. Additionally, we introduced consistent posting schedules to bring a more personal and engaging element to their social media presence, ensuring their messaging connected with their audience while driving measurable results through enhanced reporting.

By implementing a comprehensive paid search strategy that included Google Search, Google Display, Performance Max, and retargeting, MINDSCAPE significantly improved conversion rates and lowered the cost per conversion. Over the first six months of working with the client, we saw a substantial increase in overall conversions and conversion efficiency, demonstrating the effectiveness of our approach in driving meaningful results while optimizing budget spend. Paid search efforts also showed impressive results, with notable increases in add-to-cart actions, purchases, and overall revenue.

Before partnering with MINDSCAPE, Port City Signage faced inconsistent social media activity that lacked focus on showcasing their team and products. Our goal was to implement a consistent posting schedule that highlighted the human element behind the brand. Within the first six months, this approach led to significant growth in website traffic and followers, contributing to a substantial increase in online engagement.