Flexfab Homepage + Brand Alignment

Using existing digital brand standards, we revamped Flexfab’s homepage and restructured the main navigation to create a clearer, more intuitive experience for their two core audiences—OEM and Aftermarket. The updated structure improves how users move through the site, separating long-term engineered solutions from fast, in-stock replacement products while also strengthening SEO and overall usability.

Alongside the digital updates, we developed a unified brand guide to develop consistent visual usage across materials.