I received an email about three weeks ago regarding a potential interview opportunity with a gentleman ( Martin Meyer-Gossner) from Germany (at the time I thought he resided in the Netherlands). He was looking to talk with someone who had expertise in Web Strategy.
You may ask, “Is this a relative or someone you met while travleing?” Nope. I’ve never left the North American content and this is someone whom I’ve never met. This connection happened through my use of Linked In. I am not even an avid user as I prefer Facebook as my primary social networking tool of choice. The beauty of social networking and the Internet is it makes the world very small and opens up opportunities that we would have otherwise never knows existed! This “smallness” of the world also creates an opportunity for businesses to create revenue opportunities in other parts of the country or even the world who aren’t experiencing such bleak economic conditions.
This story goes even one step further. I update my status on Facebook periodically throughout the day to let people who are within my network know what I am doing. Well when I was going through the interview I changed my status to let people know I was getting interviewed by someone from CBS in the Netherlands and that interview was going to be placed in a Web Strategy blog. Well within about 10 minutes the interviewer had commented on my Facebook status and corrected me by letting everyone know he was from Germany! 🙂
I think this is an excellent example of how Social Networking can help you expand your business opportunities and tremendously increase your geographic reach. The sky is truly the limit!
So… Does social networking really work? Leave a comment and let me know if you have any similar experiences.