I must admit that I am a bit puzzled by Google’s recent moves to lay content over top of their PPC ads. Here are a couple recent examples of this:
- Local Search: The new local search map slides down the page and over PPC ads as you scroll
- Instant Preview: The preview overlaps the PPC ads, taking them out of focus.
It almost seems fishy…like what are they trying to train us to do now? 🙂 Ads are their core revenue generator. Seems crazy to cover them up.
Local Search Example

Google Instant Preview

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