I must admit that I am a bit puzzled by Google’s recent moves to lay content over top of their PPC ads. Here are a couple recent examples of this:

  • Local Search: The new local search map slides down the page and over PPC ads as you scroll
  • Instant Preview: The preview overlaps the PPC ads, taking them out of focus.

It almost seems fishy…like what are they trying to train us to do now? 🙂 Ads are their core revenue generator. Seems crazy to cover them up.

Local Search Example

Google Local Search: PPC Coverup

Google Instant Preview

Google Instant Preview: PCC Coverup