Search Engine Optimization
Awareness
Awareness: The customer experience journey begins with a user becoming aware of your brand. Tactics like SEO, PPC, and social media marketing can help you spread awareness of your brand and drive traffic to your website.
Acquisition
Acquisition: Once a user is familiar with you and begins visiting your website, you need to make sure they have a clear path to making contact with you. That could take the form of a content offer such as an ebook, quiz, or guide or could be something simple like a contact form.
Activation
Activation: After a user becomes a lead, you need to help them along in their buying journey by providing them with answers to any questions they may have or any information they may need about your products or services. Things like email nurture campaigns, lead segmentation, and personalization can help you here.
Revenue
Revenue: Once a lead has all of the information they need to make their decision, how can you ensure they choose your business? Case studies, cart-abandonment campaigns, and competitor comparisons are great tactics to employ at this stage.
Retention
Retention: The journey doesn’t end after your user becomes a customer. You need to focus on retaining your users via personalized content, deals and discounts, and other re-engagement tactics.
Reputation
Reputation: Even after someone has become a loyal customer, their journey isn’t over. To make them advocates for your brand, you need to show them you care about their opinion and are willing to make changes to improve their experience. Things like review solicitation campaigns and loyalty programs are great for this stage.
Hover over the circle/label to learn more about each stage.
Click each circle/label to learn more about each stage.
Outcomes
- Increase in Search Impressions
- Increase in Brand Awarness
- Increase in Ranked Keywords
- Improved Keyword Rankings
- Increase in Organic Traffic
Timeline to Results
Search engine optimization is a long-term tactic that typically takes 6-12 months to yield results.
This tactic pairs well with:
Digital Advertising
While you wait for your SEO work to pay off, drive traffic to your website immediately with digital advertising.
Website Design
SEO can drive traffic to your website, but that doesn’t mean users will convert. For better conversion rates, invest in high-quality web design.
Content Creation
Creating new, optimized blog posts and website pages can help you improve your keyword rankings and rank for new keywords.
Improve the quality and quantity of your website traffic.
Sixty-eight percent of online experiences begin with a search engine. If you want to compete online, you absolutely need to invest in SEO. At MINDSCAPE, we can help you with everything from keyword research to SEO auditing, to on-page SEO implementation.
Technical SEO
Improve your website’s health by identifying and removing duplicate content, broken links, formatting errors and more.
On-Page SEO
Update page titles, meta descriptions, image alt text, and page urls to better align with the keywords for which you would like to rank.
Content Expansion
Revise and expand current website content to improve current keyword rankings, rank for new keywords, and increase overall website authority.
Keyword Research & Strategy
Identify keywords that are right for your business and establish a strategy for ranking in the top 10 on search engines.
SEO Pricing
Pricing for SEO fully depends on the scope of work. We can help you with everything from keyword research to technical optimization for something as small as a single page or as big as your entire website.
Search Engine Optimization
Improve your website’s organic performance with an SEO audit, keyword research, on-page optimization, technical updates, and more!
Starting at $500
Pricing varies based on your needs, please contact MINDSCAPE for an exact quote.
Ways to Engage with MINDSCAPE
Like all of our services, we can perform SEO services for your organization as part of a retainer engagement, as a one-off project, or we can provide on-demand tactical support.
Retainer-based Engagement
Ongoing partnerships designed to identify, pursue, and achieve long-term goals and enhance your overall customer experience.
Project-based Engagement
Fixed-scope projects led and executed by the MINDSCAPE team. Perfect for those who have a need for a siloed strategic examination, assessment, audit, report, or asset creation without being bound to an ongoing engagement.
Tactical Engagement
Fixed or ongoing engagements, that are led by your team. Ideal for those who have internal strategy and management, but need some assistance with execution.
SEO Resources
You have been told time and time again that blogging can help drive traffic to your website, but the problem is, no one ever seems to tell you how to drive traffic to your blog post. And if your blog post isn’t receiving views, how is it supposed to help your website?
We are very fortunate to work with over 1,000 clients these days, from multi-billion dollar international companies to local mom-and-pop shops. This wide range of clientele allows us to gain a vast array of experience…
All too often – and way too much in my opinion – I read the top online marketing articles referring to keywords being lost and no longer available inside of Google Analytics…
Celebrating 20 Years
ABOUT MINDSCAPE
We may call ourselves a digital marketing agency to appease the SEO gods, but digital marketing doesn’t fully encompass what we do. We aren’t just focused on creating beautiful websites or enticing ads. We aren’t just focused on sales revenue or ROI. We go beyond that to help our clients create longterm, positive change for their businesses. We help them create customer experiences that don’t just deliver results, but make their lives easier.
Request a Quote.
If you’re interested in one or more of our services, you can request a quote by clicking the button below. If you aren’t sure what services would have the biggest impact for your business, we’d more than happy to talk through your goals with you.
