The campaign tools in HubSpot give marketers everything they need to build, manage, and collaborate on campaigns from one central place.
Engaging your audience through aligned campaigns ensures you’re speaking with one powerful voice, propelling your customer along their journey, reducing friction, and delivering results on the goals that matter most.
So, let’s jump into HubSpot campaigns for a quick second and talk about the two huge benefits they bring to the table.
Increase team alignment around every campaign component.
The campaigns tool makes it easier for your team to do their best work with built-in collaboration tools like tasks, comments, and calendars so you can plan your campaigns with context. Marketing teams no longer have to waste time switching between multiple tools for building and planning. Sales teams no longer have to check in with marketing or consult outside documents to ensure that they are looking at the right resources following the right processes.
All in all, HubSpot campaigns break down the individual silos sales and marketing teams tend to exist in to help everyone collaborate, communicate, and produce the best results possible.
Track complex campaigns with one source of data.
Too often, marketers need to pull customer data from several sources to create targeted and personalized campaigns, resulting in a disjointed and frustrating customer experience. Marketing Hub is the only marketing automation platform built on top of a CRM. Not only are all your campaign tools in one place – your customer data is too.
This makes the process of visualizing and executing on the story the data is telling you much easier.
Without the use of HubSpot campaigns, marketing and sales typically need to pull static reports from different systems and cobble them together in a spreadsheet to measure impact. This means campaigns aren’t optimized until it’s too late. HubSpot Campaigns equip every team with the power to measure, iterate, and optimize campaigns based on real-time performance insights.
What are the results of utilizing HubSpot campaigns?
These benefits sound great, but do HubSpot campaigns actually impact results? Let’s take a look at some statistics.
- Marketing Hub Professional and Enterprise customers who used HubSpot’s campaigns tool added 66% more contacts than those who did not.
- Marketing Hub Professional and Enterprise customers who used HubSpot’s campaign analytics added an average of 72% more contacts than those who did not.
- Marketing Hub Professional and Enterprise customers who used HubSpot’s campaigns tool saw an average of 68% more form submissions than those who did not.
Not too shabby, right?
Want to get started with HubSpot campaigns?
HubSpot Campaigns are only available to users at the Professional or Enterprise level of marketing hub. If campaigns seem useful to you, now is the perfect time for an upgrade to your HubSpot portal or get on HubSpot for the first time.
Yeah, we do that.