WOW! Have you ever had one of those years where you are celebrating New Year’s Eve and you’re struggling to understand how an entire year could have passed since your last celebration? If so, then you know exactly how I feel about 2014!
There were four very significant events which occurred in 2014 which are very significant to the history and future of MINDSCAPE, and I didn’t want to get too far into 2015 without taking a few minutes to share some of these details with you.
Results Tracking
The MINDSCAPE team derives the largest portion of our motivation through the results we create for the partners we serve. This is the thing that gets us out of bed and to the office early each morning to watch those metrics improve to levels which, at times, is quite surprising to us (humble brag).
We made the decision in early 2014 to invest our time and energy into creating tools to help us gather data, and present it to our partners in a way that is easy to understand, and as up to date as we can get it. One of our favorite sayings around here is, “what gets measured, gets done,” and we believe this investment has put us in the best position to make strategic decisions for our partners based on fact and true numbers.
Go to Market
MINDSCAPE was founded as a company focused on handling every aspect of digital marketing for our clients. On one hand, it’s pretty cool to be surrounded with so many experts from different discipline areas. On the other hand it can be quite a challenge to communicate what you’re best at to the marketplace.
We spent a considerable amount of introspection among our team to determine what it was that we were best at so we could tell a better story. Once we began to analyze the type of results we’d produced for the partners we serve it wasn’t that difficult to understand what we do best. We help create and implement digital strategies that help our partners create more inbound leads and drive higher online sales.
New Hires
This increased focus puts us in a better position to increase the depth of our offering while attracting top talent from around the United States to assist us in continuing to create industry leading results. We added four new team members in the fourth quarter of 2014 who came to us from the Syracuse University MBA program, from Team Detroit a premiere advertising agency and Priority health.
Focused Growth Plan
We proudly celebrated making the INC 5000 list for a third consecutive year in 2014. We aren’t stopping here as we plan to add an additional 5-7 MINDSCAPERs over the next 18 months. We’ve been working through a very intensive strategic planning process to help bring more predictable growth and to ensure we sustain the high level of results we’ve been doing for our partners.
We couldn’t be happier with our results in 2014, but we’re not much for sitting back and relishing in the past. We’re extremely excited about what the future is going to bring for both MINDSCAPE and the partners we serve. We hope your New Year is off to an excellent start and you’re on your way to achieving all your business objectives and make 2015 your best year yet!
