Facebook and Microsoft’s search engine Bing came to a new partnership agreement. The following was reported by Bloomberg on October 13, 2010:
“Facebook Inc. expanded its partnership with Microsoft Corp.’s Bing search engine, letting people automatically see what their Facebook friends think about the topics they’re seeking information on.
Bing’s new search screen also will let users become a person’s friend on Facebook or send a message to the social- networking service, Microsoft and Facebook said today at a media event in Mountain View, California. Searches for restaurants or movies will spotlight the ones that a user’s friends like.”
Whoa. Re-read that last sentence. “Searches for restaurants or movies will spotlight the ones that a user’s friends like.“
This is a huge opportunity people! It underscores the value of engaging your followers on Facebook – social media 101. If you’ve not engaged before this, here’s your wake up call.
- Don’t talk TO your followers/fans, talk WITH them.
- Give valuable information.
- Give them the ability to have their voice heard.
- Give them reasons to return.
- Give them reasons to recommend your page to friends.
Build your social community, because soon, very soon, it’s going to influence the traffic you’re receiving from the search engines.
“SEO + Social Media” expands. I like it. I like it a lot.
I hope this helps,
Paul
