Unified websites enhance focus and increase engagement.

• Lack of understanding of offerings
• Poor user experience
• Inconsistent branding

Users were confused by the disconnected brands and offerings.

Certified Agriculture Group’s websites and brands were disjointed, causing confusion among users about the relationship between AgPack and other offerings. AgPack is the hero of the program that provides farmers and ranchers nearly $35,000 in farm and ranch supply savings. However, AgPack was buried inside CertifiedAgDealer.com and AgTruckTrader.com. With the addition of new programs like CADFi and CADProtect, clarity and focus were needed. We revamped the user experience, giving each brand its own space while ensuring seamless navigation between sites, ultimately clarifying the group’s offerings and increasing focus where needed.

• Tell a more cohesive story how the brands work together
• Engage visitors from multiple entry points
• Educate farmers and ranchers about AgPack
• Get users to register for AgPack

Tell a more cohesive story and connection between all the brands that make up The Certified Agriculture Group.

The Group provides tremendous value to farmers and ranchers nationwide through new and used truck purchases through automotive dealerships that are Certified Agriculture Dealers. We knew if we wanted to increase leads and understanding of the project, we first need to reorganize the sites to make them clear and easy to use. Our objectives encompass fostering user registration for AgPack, engaging visitors through diverse entry points, enhancing clarity regarding the synergy between our brands, and educating farmers and ranchers about the advantages of AgPack.

• Farmers and ranchers thought the deal is too good to be true
• Many sites to pull together that previously lacked a plan
• Lack of cohesive branding

There was a need to overcome skepticism and fragmentation.

• Reorganize sitemaps
• Create a top navigation with tabs highlighting user benefits
• Create one landing page for the main CTA that is shared among all sites
• Concisely highlight AgPack benefits & process

MINDSCAPE helped streamline the experience and amplify engagement.

Understanding the close-knit nature of the agricultural community, where neighborly conversations hold significant weight, we reorganized the sitemaps, emphasizing user benefits and streamlining navigation to foster a sense of familiarity. Through a top navigation structure featuring tabs that resonate with farmers and ranchers, we aimed to facilitate easy access to important information. Additionally, a unified landing page, shared across all our sites, serves as the central hub for our main call-to-action for AgPack, succinctly outlining the benefits and registration process.

• Sessions up 1,303% viewing AgPack
• Telling a better story for the brand and business
• Better user experience and understanding of what they do
• Increased AgPack Partner engagement

Unified approach yields cohesive online presence and increased user engagement.

By reorganizing sitemaps, implementing a top navigation system, and creating a centralized landing page for the main call-to-action shared across all sites, users now experience a seamless journey across the group’s platforms. Additionally, the incorporation of concise highlights about AgPack benefits and processes has improved user understanding and engagement. As a result, AgPack has seen an explosion in exposure, generating an increase in sessions by +1303% on it’s own at GetAgPack.com vs buried within CertifiedAgDealer.com. In addition, sessions at AgTruckTrader.com have increased +39% and CertifiedAgDealer.com +34%.

Get a free assesment. Schedule a meeting to talk about your project with Amanda Brand.