I’m sure your first instinct is to say, “Heck no…I would never do that!”

Are you sure about that?

Now, I’m not talking about literally “flying the bird” in the face of your prospects. However, I actually think that would be much better. If you did take such bold action, you’d be doing it intentionally and your message to your prospects would come through loud and clear.

I’m talking about working your tail off to understand your buyers, strategically gaining awareness, sharing valuable information to show them you’re worthy of doing business with them, and then taking actions that show them you could care less about them.

The quickest and most efficient way to “flip off” your prospects is to NOT follow up with them to answer their questions and NOT schedule that meeting you’ve been promising.

Come on now! You know you’ve done it…I’ve been guilty of it.

Think back to a time where someone gave you a prospect’s name and you forgot to call them.

What about that person you ran into at a networking event and you parted ways by saying, “Let’s grab lunch sometime,” and that “sometime” never happened.

Or, in my opinion, the most blatant sign of disrespect possible…

What about the prospect who took the time to seek out a solution to their problem online…they happened upon your site…they took the time to fill out the form you strategically placed on your site for those who wanted more information…and then you didn’t contact them to provide the information you promised! ARE YOU KIDDING ME?!?!?!?!

There has never been a time in our lives where we have so many opportunities to communicate with people INSTANTLY! Yet with all these options at our disposal, we still can’t muster enough discipline to show enough respect to simply contact them.

The next time you receive a lead, retrieve a message from your voice mail, or run into an interested prospect at a networking event…

PLEASE DON’T add the task of getting back with them to your “to do list.”

DO IT NOW! Don’t run the risk of them feeling as though you don’t care about them. You are in business to serve others. Make sure you don’t miss out on the opportunity to do so simply because you don’t get back with them.

pbrand is the Co-Founder of Mindscape at Hanon McKendry. He’s an expert on Internet Marketing and building businesses.