Email Marketing
Awareness
Awareness: The customer experience journey begins with a user becoming aware of your brand. Tactics like SEO, PPC, and social media marketing can help you spread awareness of your brand and drive traffic to your website.
Acquisition
Acquisition: Once a user is familiar with you and begins visiting your website, you need to make sure they have a clear path to making contact with you. That could take the form of a content offer such as an ebook, quiz, or guide or could be something simple like a contact form.
Activation
Activation: After a user becomes a lead, you need to help them along in their buying journey by providing them with answers to any questions they may have or any information they may need about your products or services. Things like email nurture campaigns, lead segmentation, and personalization can help you here.
Revenue
Revenue: Once a lead has all of the information they need to make their decision, how can you ensure they choose your business? Case studies, cart-abandonment campaigns, and competitor comparisons are great tactics to employ at this stage.
Retention
Retention: The journey doesn’t end after your user becomes a customer. You need to focus on retaining your users via personalized content, deals and discounts, and other re-engagement tactics.
Reputation
Reputation: Even after someone has become a loyal customer, their journey isn’t over. To make them advocates for your brand, you need to show them you care about their opinion and are willing to make changes to improve their experience. Things like review solicitation campaigns and loyalty programs are great for this stage.
Hover over the circle/label to learn more about each stage.
Click each circle/label to learn more about each stage.
Outcomes
- Increase in Email Traffic
- Increase Conversion/Close Rates
- Increase Sales/Revenue
- Increase Repeat Customers
- Increase Reviews
- Decrease in Sales Cycle Length
Timeline to Results
Once launched, email tactics can provide immediate results. Though, depending on your goal, it may take time to see a meaningful impact on your desired metric.
This tactic pairs well with:
Marketing Automation
Marketing automation allows you to automate email sends so you can nurture leads, engage customers, and solicit reviews without ever having to manually send an email.
Lead Nurture
Pair email marketing with other lead nurture tactics such as retargeting, lead segmentation, personalization, and lead scoring to increase your close rate.
Design
Improve your email marketing performance with beautiful email templates and landing page designs.
Stay top-of-mind with engaging emails.
With 4.26 BILLION users worldwide, email is still an incredible advantageous digital marketing channel. It can help you develop a relationship with new leads, close sales deals, upsell, cross-sell, and otherwise engage with current customers, solicit reviews, and more! We can help you develop a strong email strategy, build automated workflows, assist with list management, segmentation, and personalization, and more!
Template Design
We’ll design engaging templates that help you get more clicks and more conversions.
Workflows and Automation
With the right software in place, we can help you automate email sends so your leads and customers receive the right emails at the right time.
Email Campaign Creation
We can help you create full email campaigns to promote new products or deals, nurture leads into customers, re-engage old customers, or achieve whatever goal you may have in mind.
Internal Notifications
We can set-up notifications for your team to ensure no lead gets left behind, no task goes unfinished, and no information falls through the cracks.
Email Marketing Pricing
The pricing of our email marketing services depends on a number of factors including email marketing systems/tools already in place, design and visual assets available, number of emails needed, workflows needed, etc.
Email Marketing
Engage leads and customers alike with stunning email designs, efficient workflows, and enticing campaigns.
Starting at $2,000
Pricing may vary depending on your needs. Please contact MINDSCAPE for an exact quote.
Ways to Engage with MINDSCAPE
Like all of our services, we can create emails for you as part of a retainer engagement, as a one-off project, or we can provide on-demand tactical support.
Retainer-based Engagement
Ongoing partnerships designed to identify, pursue, and achieve long-term goals and enhance your overall customer experience.
Project-based Engagement
Fixed-scope projects led and executed by the MINDSCAPE team. Perfect for those who have a need for a siloed strategic examination, assessment, audit, report, or asset creation without being bound to an ongoing engagement.
Tactical Engagement
Fixed or ongoing engagements, that are led by your team. Ideal for those who have internal strategy and management, but need some assistance with execution.
Email Resources
In our new video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise.
I would be willing to bet that many of my fellow marketers know the anxiety that comes along with sending out an email campaign all too well.
So you’ve written the perfect email. It has everything. The design is glorious, the content is nothing less than brilliant, and the CTA you threw at the bottom is so clickable it hurts.
Celebrating 20 Years
ABOUT MINDSCAPE
We may call ourselves a digital marketing agency to appease the SEO gods, but digital marketing doesn’t fully encompass what we do. We aren’t just focused on creating beautiful websites or enticing ads. We aren’t just focused on sales revenue or ROI. We go beyond that to help our clients create longterm, positive change for their businesses. We help them create customer experiences that don’t just deliver results, but make their lives easier.
Request a Quote.
If you’re interested in one or more of our services, you can request a quote by clicking the button below. If you aren’t sure what services would have the biggest impact for your business, we’d more than happy to talk through your goals with you.
