ABOUT US

Our Ideology

Our Ideology

We believe building incredible customer experiences is the key to growth.

At MINDSCAPE, we have a rather simple ideology: Better Experience = Better Results. When you provide your users with effortless experiences and great customer service, we truly believe you can’t lose. So, when we’re hired for a project, no matter how small, we always take a step back and ask ourselves. “How can we create the best experience possible within our work? How can we help users solve their problems faster and more easily?” Using data, our 20+ years of experience, and all the creative ingenuity we can muster, we answer these questions and help businesses like yours get more traffic, more leads, and more revenue.

Why focus on customer experience?

It can be extremely difficult in today’s market to compete on products, services, and price, but every business can compete on customer experience. And believe it or not, most users value a good experience over things like a lower price or a wider breadth of services.

91%
of people who had a low-effort experience
become loyal customers
86%
of one-time customers became long-term
when provided with a great experience
93%
are likely to make repeat purchases
with companies who offer excellent customer service
68%
of consumers are willing to pay more
from a brand known to offer good customer service experiences

How do we create better experiences?

When clients come to us they usually have a singular tactic in mind. They want SEO to drive more traffic, a paid advertising campaign to drive more sales, or a better website to increase engagement. But these are all just pieces of the customer experience puzzle.

You can…
But it wont…
Perform SEO…
Get you conversions unless you have an engaging landing page.
Build a beautiful website filled with conversion opportunities…
Help you close any sales unless you have nurture and activation campaigns in place.
Invest in marketing automation…
Get you loyal customers unless you create upsell and cross-sell opportunities.

We zoom out and take a look at the whole picture.

We don’t just focus on one tactic in one stage of customer experience, we help you create seamless end-to-end experiences that convert strangers into brand advocates for your organization.

road
1 Awareness
The customer experience journey begins with a user becoming aware of your brand. Tactics like SEO, PPC, and social media marketing can help spread awareness of your brand and drive traffic to your website.
2 Acquisition
Once a user is familiar with you and begins visiting your website, we need to make sure they have a clear path to making contact with you. That could take the form of a content offer such as an ebook, quiz, or guide or could be something simple like a contact form.
3 Activation
After a user becomes a lead, we need to help them along in their buying journey by providing them with answers to any questions they may have or any information they may need. Things like email nurture campaigns, lead segmentation, and personalization are great for this stage.
4 Revenue
Once a lead has all of the information they need to make their decision, how can we ensure they choose your business? Case studies, cart-abandonment campaigns, and competitor comparisons are great tactics to employ at this stage.
5 Retention
The journey doesn’t end after your user becomes a customer. We need to focus on retaining your users via personalized content, deals and discounts, and other re-engagement tactics.
6 Reputation
Even after someone has become a loyal customer, their journey isn’t over. To make them advocates for your brand, we need to show them we care about their opinion and are willing to make changes to improve their experience. Things like review solicitation campaigns and loyalty programs are great for this stage.

We make chaos feel simple, easy, and organized.

Because we look at the entire experience your company has to offer from beginning to end, we are able to help you turn a chaotic marketing mix into a simple and easy experience for both you and your customers.

You know us, it is time we get to know you.

If you’re interested in learning more about what it is like to work with MINDSCAPE, we’d love to grab a coffee or cocktail sometime and hear about your business. You can get in touch with us in any of the following ways.

Step 1 of 10

  • Free Digital Assessment

    First, we'll look at your performance.

    Answer 9 simple questions about your needs and current approach. In minutes, we'll share the opportunities we see for your business.

    Then, we'll look at your current site.

    This powerful (but free) tool evaluates your website based on performance, SEO, mobile experience, and security in seconds and tells you how to improve it.