Case Study | Partners in Plastic Surgery

+162%

increase in engaged sessions

in the first 3 months

+74%

increase in consultation requests

in the first 3 months

+82%

increase in views

in the first 3 months

+87%

increase in sessions

in first 3 months

01 | Goals

Goals

Generate more leads
Increase growth and revenue
Enhance brand awareness through paid media

Aligning digital strategy to drive patient engagement and conversion.

Partners in Plastic Surgery, a West Michigan based medical practice engaged MINDSCAPE to generate more leads and to assist the practice in reaching their growth and revenue goals. They wanted to increase patient inquiries, enhance brand awareness, and improve communication with prospective and current clients. They also aimed to streamline their marketing processes and establish a strong digital presence to support sustained growth.

02 | Challenges

Challenges

Lack of streamlined marketing processes
No formal system for measuring and tracking retention
Revenue had dipped in previous months

Addressing marketing gaps and driving sustainable growth.

Before working with MINDSCAPE, the client faced several key challenges. They lacked streamlined marketing processes, making it difficult to manage and execute campaigns efficiently. Additionally, there was no formal system in place for measuring and tracking customer retention, leaving gaps in their ability to monitor success and improve client relationships. Compounding these issues was a recent dip in revenue, highlighting the need for more effective strategies to drive growth and increase customer engagement. These challenges underscored the necessity for a more structured and data-driven marketing approach.

03 | Solutions

Solutions

Add more targeted calls to action throughout the site
Run paid ads to drive traffic and leads
Implement social retargeting ads to re-engage visitors
Implement HubSpot for better lead tracking, automation, and reporting

Integrating HubSpot, paid media, and custom campaigns for a seamless digital experience.

MINDSCAPE implemented a comprehensive growth plan focused on paid media management, HubSpot onboarding, and email campaign creation, along with continuous training. We ran PPC campaigns to increase impressions and clicks from users in the consideration phase, while also running paid social ads to boost brand awareness, drive traffic, and generate leads. Retargeting ads were deployed to re-engage visitors who didn’t convert, reinforcing the brand message. In addition, we developed tailored marketing assets and launched campaigns to effectively capture and nurture leads throughout the sales funnel.

04 | Results

Results

162% increase in engaged sessions in the first 3 months
74% increase in consultation requests in the first 3 months
82% increase in views in the first 3 months
87% increase in sessions in the first 3 months

Increased lead generation, optimized marketing workflow, and boosted patient inquiries.

Our strategic efforts led to a significant increase in patient inquiries and overall engagement. The onboarding of HubSpot improved automation, tracking, and reporting, while the email campaigns fostered stronger client relationships. These results helped Partners in Plastic Surgery achieve measurable growth and streamlined marketing operations.