Moving a moving company forward by driving more traffic to their website.
- Improve traffic to the website
- Increase leads for franchisees
- Increase top line revenue
A moving company was moving nowhere fast.
We turned TWO MEN AND A TRUCK’s website from an afterthought to a mission critical marketing asset, surpassing trucks as the top lead source for the fastest-growing franchised moving company in the United States. During the time we led the digital marketing efforts, we helped produce record breaking double digital growth nearly every month…for over 4 years, growing from $160MM to $310MM in annual revenue.
- No brand awareness
- Low traffic to website
- Unhappy franchisees
They could convert users, but they had none to convert.
Two Men and a Truck had a decent conversion rate on their website, but not many users were aware of their brand and there wasn’t much traffic coming to the website. With the website driving few leads for franchisee’s, they became frustrated.
- Drive traffic to the website via a paid advertising campaign.
- Enhance user experience with an intuitive location finder.
- Support customer experience with automated confirmation emails.
Get more users to the site.
Since Two Men and a Truck was already delivering a great customer experience, we simply had to drive more traffic to the website to help them find success. As traffic increased, so did the leads. As leads turned into trucks in driveways, awareness increased, which drove more search traffic. Their amazing service and high customer satisfaction created a snowball effect that literally brought millions of new eyeballs to the TWO MEN AND A TRUCK brand and thousands of trucks in new driveways across the United States.
- 94% increase in annual revenue
- 330% increase in avg. franchisee leads
- 4709% return on investment
By increasing traffic and making slight improvements to UX, we propelled the brand to success.
Our relentless focus on driving high-quality traffic to the website paired with our continuous improvements to the website’s UX, lead to Two Men and a Truck becoming the fastest growing franchised moving company in the United States.
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