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Developing Your Buyer PersonaJoin us Friday, March 24th !

Have you been wanting to take the plunge into the world of blogging, but not quite sure where to start? Well you’re in luck! We’re back again with another Implement Inbound Workshop! This month’s topic? How to Become a Blogger.

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Class starts Tuesday, April 18th !

With this course, we open our playbook and provide you with all the processes, tools and thinking you need to get started with your OWN content marketing strategy.


“How to Think Like Your Buyers”

Join us Thursday, April 20th !

We will be discussing how to build your buyer personas by thinking about who they are, their pain points and what motivates them. It’s important to know your buyers. After all, they are the basis of any successful Inbound Marketing strategy!

Case Study

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“You May Also Like….”
Integrating Blog Posts on Relevant Pages

So you’ve started a fantastic blog, but you want to reach more people, get more eyes on the posts, and ultimately get more leads and conversions. One way you can do this is by adding links to your blog posts on relevant website pages.

We recently implemented this for one of our clients, Columbia College Hollywood.They wanted to reach even more prospective students with their blog, so we added links to blog posts on website pages that had similar topics. For example, on the Acting emphasis page (which features course listings, faculty bios and tuition costs) we added a Call to Action that links to a blog post called “4 Acting Exercises You Can do on Your Own

We integrated the related blog posts on relevant pages throughout the site on February 3rd. Between February 3rd and March 13th, we saw blog views increase 108% (from 503 the previous period to 1047 during this span) Now that’s what we call results!

To learn more about the results we’ve produced for our clients, head over to our website!



Meet the team!

Emily FitzGerald

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What brought you to MINDSCAPE?

I’ve know Pete for a few years now, we used to run into each other at networking events. A few months before I was getting married my position was eliminated at the ad agency I was working for and I reached out to Pete. Sure enough, right after I got back from my honeymoon he got in touch with me because Mindscape was in need of a new project manager. I was thrilled to come in! I got an offer a few days later and it’s been one of the best things that’s happened to me career-wise. I love the people and what we do here for our clients at MINDSCAPE.

What do you do here?

I’m a Client Success Manager. In a nutshell my role here is to be the main point of contact for our clients and help manage their project from start to finish. I’m working hard with our internal team to make sure we stay on budget and meet our deadlines, as well as maintain good relationships with our clients.

What do you like to do in your free time?

ainsley.jpg?noresizeI have a 7 month old daughter so much of my free time right now goes to her. But I like to be outside whenever possible and love exploring everything Grand Rapids has to offer. My husband and I live in Heritage Hill so we can walk to some of the best restaurants and shops. Something new is popping up all the time. We love supporting all of our favorite local spots and finding new ones.



If you could have one superpower what would it be? Why?

I think time travel would be a pretty great superpower. You could go back in time or visit your future self.

Visit our Facebook to meet the other members of our team and get a peek at MINDSCAPE behind the scenes!