Improving Lead Generation

Increase the quality and quantity of your leads.

When looking at the performance of lead generation tactics, many people tend to focus on the quantity of leads their business is getting. But improving lead generation isn’t just a matter of increasing your number of leads. In fact, getting more leads can be a bad thing if the quality of the leads is poor and your team wastes time talking to people that aren’t likely to convert into paying customers.

At MINDSCAPE, we know that opportunities to improve lead generation happen throughout the end-to-end customer experience you’re providing, so we ask questions like:

• Are you getting enough traffic to support your lead goals?
• Where is your traffic coming from?
• Is the traffic you are getting, the right type of traffic?
• Is your landing page converting at a high enough rate?
• How can we adjust our landing page to improve conversion rate?
• Are we getting high quality leads?
• What is our process for following up with and nurturing leads into customers?

These questions, among others, allow us to identify potential breakdowns in your lead generation process so we can focus on improving the pieces that actually need work.

Our Capabilities 

We can help you with everything from digital advertising to landing page design and development, to automation and workflow creation.