by Rachel Cohen | Jul 17, 2019 | Digital Marketing, Paid Digital, Podcast, Season 1
Episode 8: Complexity Budget for Paid Click the play button below to tune in to the episode! In Episode 8 we highlight the overview of creating a budget for paid advertising and explaining why online advertising is NOT a waste of money. We also explain the process of...
by Jeff Bell | May 6, 2016 | Digital Marketing, Marketing, Paid Digital
We often have the opportunity to work with many different agencies throughout our client partnerships. Sometimes we will do design work while another agency builds the site. Sometimes we build something that was designed by another agency. Those type of situations...
by Paul Ferrier | Apr 8, 2016 | Digital Marketing, Paid Digital, Strategy
Every time marketers get comfortable with Google’s secret sauce, the search-engine giant changes its recipe yet again. Recently, Google announced that it would remove its right-side ad spots from the SERPs (search engine results pages), which of course meant...
by MINDSCAPE | Aug 8, 2013 | Marketing, Paid Digital
Here at Mindscape, we often get contacted by people who find us online by looking for “creating an online buzz.” Yes, we can help you do that. I love having these conversations because it gives us an opportunity to talk to lots of really unique...
by MINDSCAPE | Jul 31, 2012 | Marketing, Paid Digital
If I had a nickel for every time I’ve talked about PPC (pay per click advertising) alone in the last week… This is a question that comes up all the time for web marketers and businesses. And, it’s time to set the record straight on how we feel about...
by MINDSCAPE | Sep 19, 2011 | Digital Marketing, Marketing, Paid Digital
I was talking to my brother the other night and somehow we got on the conversation of online advertising and not wasting money. Somewhere in the midst of this discussion I gave an example of making sure you are not paying for visits when a searcher is putting your...
