Gaining trust and increasing sales for a top-rated power tools supplier.
- Earn customer trust in their brand
- Increase paid traffic and monthly sales
- Increase organic traffic
Great products from a brand you couldn’t trust.
Great Lakes Power Tools (GLPT) is a supplier of quality top-rated power tools. When they came to us, they were struggling to gain customer trust with a website that looked poor and unprofessional compared to their competitors. With a new site that met user expectations for a top-rated power tools supplier, they hoped to increase paying customers and traffic. They would get results beyond what they could have imagined!
- Low credibility
- Lacking customer confidence
- Few online sales
Consumers were looking for the products GLPT offered, but they didn’t have the confidence to buy from GLPT.
When GLPT came to us, they were losing credibility and deterring visitors from buying online due to difficult navigation, lack of brand messaging, and a website that looked poor and unprofessional. It became apparent this was a huge detriment to sales and was no longer acceptable.
- Reimagine brand messaging with a new logo and color scheme.
- Provide insightful, educational content and testimonials to instill trust.
- Simplify navigation, design, and site tools to incentivize engagement.
Create a new professional identity.
Since Great Lakes Power Tools was already offering top quality products, they needed brand messaging that matched. We provided the strategy and implementation of an entirely new identity with a redesigned logo, color scheme, and a shift towards educational content and testimonials. Tie it all together with a retooled navigation and their site was nearly unrecognizable in a great way.
- 1334% increase in paid traffic over 4 months
- 598% increase in monthly sales
- 31% increase in organic traffic
GLPT crafted their brand identity with a purpose, people noticed and engaged.
With their new brand identity, GLPT saw a phenomenal 1334% increase in paying visitors. As organic traffic increased from the more appealing site, monthly sales soared 598%. Today, online sales account for 75.7% of their annual revenue.
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